A purveyor of simple and modern basics for men, this shop stocks button-down shirts, sweaters, pants, and shoes, plus matching lifestyle accessories. The colors are muted, the prices competitive, and the spacious store is filled with a pleasant scent rising from Rebul vaporizers. With local brands ranging from Six Times Five and Rara to Tox Atelier, Müz and Nyks to Happily Ever Paper, Niyo by Niyazi Erdoğan to Shoefill, Bey is not only a destination for shoppers seeking comfortable and affordable basics, but also a hub for emerging Turkish lifestyle and fashion labels that cater to the modern gentlemen of this bustling city.

Blogger Nil Ertürk, ex-copywriter Ozan Ertürk, and buyer Bulut Dur have joined forces to open this oasis of understatement and laid back style, and even though the garments in stock are a constantly changing mix-and-match portfolio of international brands, Bey's signature aesthetics remain intact and true to its Scandinavian inspiration. Directions:

The store is located on Mumhane Caddesi, right behind the Kılıç Ali Paşa mosque and hammam complex in Karakoy.